It is human nature for us to be resistant to being told what to do. Some people are stubborn but all people prefer to have choice, compared to being commanded. Unfortunately, this is where the "world" interferes with "God's plan for us". We may be free but we are not independent. We are dependent on Him. He has given us all that we have and God is in a position (like a parent who provides all of the needs for their new born child until they "leave the nest") to make commands. God doesn't command us to love (we love things regardless). God does command us to not be ambiguous in our love. Don't love God when it serves us and don't love other things that God doesn't want for us, when it benefits us.
Lord, help me to love what you love and to love those things fully.