Failure is a natural part of life and something that is essential for success to occur. Fearing to fail prevents us from risking enough to succeed. Failure should not be sought after but should not be avoided either. To avoid failure will only limit the opportunity to succeed and learn. We often look at failure as being a completely negative experience. We also view failure as being an uncommon experience. Unfortunately, social media doesn't help with this perception as most people only share or post the positive or successes in their lives to show off an "aspirational" view of themselves (the person they want to be) as compared to who they really are, a person who fails more than they succeed. And that is a fact for those who are successful, they will fail more than they succeed because they know that failure ultimately leads to success. Again, failure should not be sought after but failure should not be viewed as completely negative when it is a result from efforts to succeed. When we strive for success and end up with failure, we acquire the opportunity to be resilient and to cope with that failure and that is a characteristic that is invaluable. Successful people do not let failure deter them from continuing the pursuit of success.