When I was younger, and everyone was wearing NIKE shirts that said, "Just Do It", and occasionally the fonts of the shirt would run the words together, I would always ask, "What's Doit?"(I guess I haven't changed much). Obviously, the marketing strategy from NIKE was built on encouraging everyone to get off their butts and "do it", whatever it was, and hopefully that "it" involved buying their overly priced merch. For those who are motivated by having a chip on their shoulder or the desire to prove others wrong, I wonder how the "You Can't Do It" marketing campaign would have worked? “If you hear a voice within you say, ‘You cannot paint,’ then by all means paint, and that voice will be silenced.” Vincent Van Gogh
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