We all have people in our lives that frustrate us. They routinely make poor choices or fail to do the right thing. They have the capacity and the ability to be so much more than they currently are and we bang our heads against the wall asking ourselves "why won't they listen"? The answer is simple ... "Why don't we listen?" We all fail to make changes in our lives. We all fail to see the value in changing our behavior or our mindset. We all find it easier to point out how others are failing than to listen to others when they are trying to make us better. Most people fail to change because they don't see the value in making the change. We fail to change for the same reason. Instead of focusing on the behavior itself, we need to analyze what we value and use that to help ourselves and others to change. Our actions typically follow what we value. That is why love and money and other tangible rewards are such a effective source of motivation.